The Author 

My debut book is a blend of my research insights and practical experience, based on three decades of Managerial experience. Hence, I am focusing my attention on efficient management and effective leadership practices that can enable engaging, inspiring, and ethical work environments.


I am an Assistant Professor in undergraduate and graduate studies with a sincere interest in social sciences, vocational education, and leadership coaching and mentoring. My extensive industry management experience includes several senior leadership roles that include leading a chain of stores consisting of several multi-cultural teams.


My experience contains a vast exposure to international markets while working with a premium assortment of luxury international brands, across diverse product categories. I advocate responsive, responsible leadership practices, and ethical workplace environments that can facilitate meaningful work, work engagement, self-development, trust, self-determination, and enhanced connectivity.


In my book "Ethical HEROES" I share extensive research results by revealing that nurturing self-efficacy, personal power, internal locus of control, self-esteem, assertiveness, and positive emotions are integral to effective leadership.


Ettiene P Hoffman Ph.D. Management 



Responsible and Responsive Leadership 

Organizational Agility

Innovative engaging work environments 

Employee Work Passion 



Doctorate of Management 

Turn Actionable insights into lasting Results 

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